Having a look at how the popularisation of streaming sites and on demand TV has shifted viewer habits.

With the rise of on-demand media streaming, the option to view many episodes of a show in succession has led to the creation of the phrase 'binge-watching'. While binge watching allows viewers to consume content at their own rate, it has led to substantial impacts on the entertainment industry. While it can take production providers months, or perhaps years to make a series of content, it is coming to be increasingly common for viewers to speed through episodes and move on to a new program. This audience habit has led to conversations regarding the cultural life span of a series, and how media companies here can increase audience engagement in the long run. The advantage of this pattern is that new productions are very likely to acquire viewership as audiences are guided by what's trending on streaming services. Furthermore, with the succession of social media and online video platforms, it has been helpful for the broader entertainment industry to post behind the scenes material and interviews to help grow and copyright the fanbase.

The media landscape is continuously improving, with the increase of new sites and streaming services taking a prominent stake in the entertainment market. These sites have effectively altered how audiences are taking in media, resulting in the advancement of many new media trends. As a result, many prominent TV broadcasting companies have welcomed this innovation and are investing in the development of their own streaming applications. The founder of the activist investor of Sky would recognise the popularity of streaming services. Similarly, The director of the company owning Sling TV would agree that consumer practices are changing. However, after years of comprehensive growth, the future of streaming services will have to focus on offering unique attractions to remain competitive. While the popularity of streaming does not appear to be declining anytime soon, it seems that the future of entertainment will depend upon trends in the streaming service industry.

Due to the quick development of streaming applications, the market has seen substantial revisions to the way audiences view and receive content. With concern for the impacts of binge-watching and media longevity, streaming media corporations are looking for methods to encourage healthy viewing patterns while maximising the profitability of a production. In an attempt to modify audience routines, some sites are welcoming the return of periodical episode releases. This decision is quite practical for a number of rationales. To start with, by spreading out content release, subscribers stay with a network for longer than they would if they just took one month to watch the material in question. In addition, weekly launches are making it easier for shows to generate hype and popularity for a longer period of time. The CEO of the shareholder of HBO Max would know the advantages of timed releases. While the binge-model will continue to have a place when working with older seasons of material, it is clear that the industry is experimenting with methods to improve engagement in a crowded market.